- Product Design
- UX Design
- Information Archeture
- User Interface & Visual Design
- Interaction Design
Head of UX Design
Itech Media | August 2018 – December 2018, Camden, London
- UX Process Introducing User centered design principles to improve acquisition and retention rates.
- Communication Coordinating and collaborating projects with Product Owners, development, Analytics & the marketing team.
- Quantitative Research Establishing a workflow with Analytics to ensure design decisions are aided by user feedback.
- UX Workshops Facilitated UX Workshops & Design reviews, mentoring and training web designers how to utilise UX principles.
The Betway Group | June 2016 – June 2018, Camden, London
- UX Process Introduced the ‘UX agile life cycle’ process to efficiently cover planning, research, design, and development.
- Communication Coordinating and collaborating with Product Owners, development, Analytics & the marketing team.
- Quantitative Research Introducing UX AB testing and creating weekly test cases across our internal and external products.
- UX Workshops Facilitated UX Workshops & Design reviews, mentored and trained new and existing UX team members.
UX Lead & Designer
The Betway Group | September 2011 – June 2016, Camden, London
- Introducing and recruiting a UX department for The Betway Group.
- Initiating the research & design of Hippodrome App version 1 & 2.
- Design iterations of the company DAM, Intranet, and CMS systems.
London Bridge Media | June 2007 – August 2011, London Bridge
- Designed, researched and developed Betway.com V2
- Managed a wide variety of cross-media projects involving branding, illustrations & UI Design.
- IGaming App, with the additional outcome of reducing development costs by half.
Education & Awards
BA | Digital Media
University of Arts, England, London / September 2003 – 2006,
BTEC: Art & Design
University of Arts, England, London / September 2000 – 2003,
Certified Scrum Master
- Adobe XD
- Adobe Creative Suite
- Affinity Designer
- Marvel App
- Sublime Text
- Project Management
- Information Architecture
- Ideation & Card Sorting
- Wireframes & Sketches
- UI & Visual Design
- Motion Graphics
- AB Testing
- Visual Presentations
- HTML 5
- CSS / SASS
- WordPress CMS
- Umbraco CMS