Daniel Edwards

UX Specialist

  • Product Design
  • UX Design
  • Information Archeture
  • User Interface & Visual Design
  • Interaction Design

Work Experience

Head of UX Design

Itech Media | August 2018 – December 2018, Camden, London

  • UX Process Introducing User centered design principles to improve acquisition and retention rates.
  • Communication Coordinating and collaborating projects with Product Owners, development, Analytics & the marketing team.
  • Quantitative Research Establishing a workflow with Analytics to ensure design decisions are aided by user feedback.
  • UX Workshops Facilitated UX Workshops & Design reviews, mentoring and training web designers how to utilise UX principles.

UX Manager

The Betway Group | June 2016 – June 2018, Camden, London

  • UX Process Introduced the ‘UX agile life cycle’ process to efficiently cover planning, research, design, and development.
  • Communication Coordinating and collaborating with Product Owners, development, Analytics & the marketing team.
  • Quantitative Research Introducing UX AB testing and creating weekly test cases across our internal and external products.
  • UX Workshops Facilitated UX Workshops & Design reviews, mentored and trained new and existing UX team members.

UX Lead & Designer

The Betway Group | September 2011 – June 2016, Camden, London

  • Introducing and recruiting a UX department for The Betway Group.
  • Initiating the research & design of Hippodrome App version 1 & 2.
  • Design iterations of the company DAM, Intranet, and CMS systems.

UI Designer

London Bridge Media | June 2007 – August 2011, London Bridge

  • Designed, researched and developed Betway.com V2
  • Managed a wide variety of cross-media projects involving branding, illustrations & UI Design.
  • IGaming App, with the additional outcome of reducing development costs by half.

Education & Awards

BA | Digital Media

University of Arts, England, London / September 2003 – 2006,

BTEC: Art & Design

University of Arts, England, London / September 2000 – 2003,

Certified Scrum Master

Scrumalliance.org

Contact Me

  • dan@dandigital.com

Tools

  • Adobe XD
  • Sketch
  • Adobe Creative Suite
  • Photoshop
  • Affinity Designer
  • Marvel App
  • Invision
  • Axure
  • Sublime Text

Skills

  • Project Management
  • Information Architecture
  • Ideation & Card Sorting
  • Wireframes & Sketches
  • Prototyping
  • UI & Visual Design
  • Interaction
  • Motion Graphics
  • AB Testing
  • Visual Presentations

Development

  • HTML 5
  • CSS / SASS
  • Jquery
  • WordPress CMS
  • Umbraco CMS