Tasked to conceptualise a new recruitment website with a focus on Team collaboration, a fun diverse culture, and innovative tech.
My Responsibilities
- To meet a six week deadline.
- Create a website focused on 3 core values.
- Accessible on all mobile devices.
- Have an inspiring, professional look and feel.
Project
Careers at Betway
Client
The Betway Group
Business Requirements
- Competitor Analysis
- UI Design
- Visual Direction
- AB Testing
Modular Framework & Design
Content rows can be easily relocated, edited, and deleted without affecting the overall site structure.
The Discovery Phase
The team brainstorm and generate a broad set of ideas to establish project direction. We involved our stakeholders and the development team in the ideation process, as well as facilitated a content hierarchy workshop to ensure we understood the business’s focus points.
- Analysing competitors in the field
- Content and visual Hierarchy
- Ideation Workshop
- low fidelity sketching
- Brand Identity
