Tasked to conceptualise a new recruitment website with a focus on Team collaboration, a fun diverse culture, and innovative tech.

My Responsibilities

  • To meet a six week deadline.
  • Create a website focused on 3 core values.
  • Accessible on all mobile devices.
  • Have an inspiring, professional look and feel.
Careers at Betway
The Betway Group
Business Requirements
  • Competitor Analysis
  • UI Design
  • Visual Direction
  • AB Testing

Modular Framework & Design

Content rows can be easily relocated, edited, and deleted without affecting the overall site structure.

The Discovery Phase

The team brainstorm and generate a broad set of ideas to establish project direction. We involved our stakeholders and the development team in the ideation process, as well as facilitated a content hierarchy workshop to ensure we understood the business’s focus points.

  • Analysing competitors in the field
  • Content and visual Hierarchy
  • Ideation Workshop
  • low fidelity sketching
  • Brand Identity