The Betway Group is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.

The Group also operate a number of other brands including Dream Bingo, Bingo on the Box and Spin Casino.


  • A professional online presence to entice partners.
  • A solution for recruitment redirects.
  • Disclosing information progressively to avoid clutter.
  • Accessible on all mobile devices.
  • Have a corporate, professional look and feel.
The Betway Group
The Betway Group
My Responsibilities
  • Competitor Analysis
  • UI Design
  • Development (HTML / CSS)
  • Agency Consultant
  • AB Testing

Discovery Phase

Working along side an external scrum team to ensure production correlated with our concepts and information architecture.

Business Requirements
  • Questionaire
  • Competitor Reviews
  • Information Architecture
  • Usability Testing
  • low fidelity sketching
  • Brand focused Ideation workshop